How Much Does a Website Redesign Cost in 2026?
What a website redesign costs in 2026: price ranges by scope and provider, what drives the quote, hidden costs and how to compare agency proposals.
The honest answer is “it depends”, so here are the numbers it depends on. In 2026, a website redesign typically costs $3,000–$15,000 for a small business site, $15,000–$75,000 for a B2B or SaaS marketing site, and $75,000 or more for complex rebuilds with heavy integrations.
Below is what drives those ranges, what people forget to budget for, and how to compare quotes without getting surprised halfway through the project.
Website redesign cost at a glance
| Scope | Typical cost | Typical timeline |
|---|---|---|
| Refresh of key pages (homepage, pricing, one template) | $2,000–$10,000 | 2–4 weeks |
| Small business site, 5–15 pages | $3,000–$15,000 | 3–6 weeks |
| B2B or SaaS marketing site, 15–50 pages | $15,000–$40,000 | 6–10 weeks |
| Full custom redesign with new CMS or brand | $30,000–$75,000 | 8–14 weeks |
| Complex rebuild: integrations, localisation, 100+ pages | $75,000–$150,000+ | 3–6 months |
These ranges are compiled from 2026 pricing guides published by agencies and industry sources. Treat them as a starting point: the scope decisions below move a project up or down within each band.
Cost by who you hire
Who does the work matters as much as what you ask for. The same 20-page site can be quoted at $4,000 or $60,000 depending on the team behind it.
| Provider | Typical rate | Typical redesign cost |
|---|---|---|
| Freelancer | Project fee | $2,000–$8,000 |
| Small or boutique studio (5–15 people) | $100–$150 per hour | $5,000–$20,000 |
| Mid-sized agency (20–50 people) | $150–$225 per hour | $20,000–$75,000 |
| Large agency (75+ people) | $225–$350+ per hour | $75,000+ |
A freelancer is the cheapest route and often the right one for a small, well-defined site. A studio adds design, development, SEO and project management under one roof, which matters once more than one person on your side needs to sign off. Larger agencies earn their fee on enterprise programmes with procurement, legal review and many stakeholders, and are usually overkill for a marketing site.
What actually drives the price
Most of the cost sits in a handful of decisions. Knowing them lets you control the budget instead of discovering it.
- Unique templates, not page count. Fifty blog posts share one template. Ten landing pages that each look different are ten templates. Agencies price the templates.
- Who writes the copy. If your team supplies final words, the project is faster and cheaper. If the agency writes or rewrites messaging, budget for it, because it is usually worth it.
- Changing platforms. Moving from WordPress or Wix to Webflow, Framer or Astro adds content migration, redirects and SEO checks. It is a good moment to switch, but it is extra work.
- Integrations. CRM forms, gated content, member areas, localisation and product data each add build and testing time.
- Brand work. A redesign that also needs a new logo, palette or illustration style is really two projects.
- Custom motion and interactions. Subtle animation is cheap. Scroll-driven storytelling and interactive demos are not.
- SEO protection. Crawling the old site, mapping every URL and testing redirects takes real time. Skipping it is how redesigns lose rankings.
- Approvals. Every extra decision-maker adds review rounds. Two stakeholders and five stakeholders are different projects.
Costs people forget to budget for
The quote covers design and build. These usually sit outside it:
- Platform subscription. Webflow site plans run roughly $14–$39 a month, plus workspace seats for your team. Framer and hosted CMS platforms are similar.
- Copywriting, photography and illustration, if you do not have them already.
- Content migration for large blogs or resource libraries, if it is not explicitly included.
- Post-launch support. Most agencies include 2–4 weeks of fixes. Ongoing changes are a care plan or hourly work.
- Tools. Form handling, analytics, cookie consent, A/B testing and search tools often carry their own subscriptions.
How to keep the cost down without cutting corners
- Design templates, not pages. Agree a small set of reusable sections and templates, then let your team build pages from them.
- Write the copy early. Design around real words, not placeholder text. It saves revision rounds later.
- Keep the URLs that already rank. Fewer changed URLs means fewer redirects and less risk.
- Phase it. Redesign the homepage, pricing and top product pages first, then roll the system out to the rest.
- Reuse your brand. Unless it is genuinely holding you back, tighten how it is applied rather than starting again.
Redesign or refresh?
You do not always need a full redesign. If your structure and platform still work and the problem is a weak homepage or a confusing pricing page, a focused refresh of three or four pages delivers most of the gain for a fraction of the cost.
A full redesign makes sense when the site no longer explains what you sell, your team cannot update it without a developer, or conversion and speed have fallen clearly behind competitors. Our SaaS homepage conversion checklist is a quick way to see which side of that line you are on.
How to compare quotes
Two quotes for “a website redesign” can describe very different projects. Before comparing prices, ask each provider:
- How many unique templates are included, and what happens if we need another?
- Who writes the copy, and how many revision rounds are included?
- Is SEO migration included: a crawl, a redirect map and post-launch monitoring?
- Which platform will it be built on, and who owns the accounts?
- What training does our team get, and how long is launch support?
- Is the price fixed, or an estimate that can grow?
A cheaper quote that leaves out redirects or training often costs more in the end. If rankings drop after launch, recovering them takes months. Our SEO website migration checklist covers what that work involves.
The short version
Budget $3,000–$15,000 for a small business site, $15,000–$75,000 for a B2B or SaaS marketing site, and more for complex rebuilds. Price is driven by templates, copy, platform changes, integrations and approvals, not by page count alone. Compare quotes on what they include, not just the total.
Planning a redesign? We run audit-first website redesigns for SaaS and B2B teams and send a fixed quote within 48 hours of an intro call.
