Code-first sites when performance comes first

Why go code-first

Visual builders are the right answer for most marketing sites. But some teams hit their limits: pages that need product data, pricing pulled from billing, documentation in the same domain, strict performance budgets, or a developer team that wants content changes reviewed like any other code.

That is where a code-first framework earns its keep. You trade some visual editing for complete control over performance, data and deployment.

Why we usually reach for Astro

Astro renders pages to plain HTML at build time and only ships JavaScript to the parts of a page that need it. For a marketing site, that means near-instant loads and Core Web Vitals that pass on real mobile networks, not just on a fast laptop. It also lets us use React, Svelte or Vue components where a page needs real interactivity.

When a site shares components with a React product, or leans heavily on client-side features, Next.js can be the better fit. We pick based on your team, not on habit. Our Webflow vs. Astro comparison walks through the trade-offs.

How a custom build runs

Architecture. We agree where content lives, which pages are static and which are dynamic, what integrates with what, and how editors will work.

Design system in code. Tokens and components are built once and documented, mirroring the Figma design system so design and code stay in sync.

Content and integrations. Content collections with typed schemas, headless CMS setup where needed, and API connections to your product, CRM or data sources.

SEO in the pipeline. Metadata, schema, sitemaps and redirects are generated from content, so they stay correct as the site grows instead of relying on someone remembering.

Preview, test, launch. Every change gets a preview URL. Launch includes redirect testing and monitoring. Moving from another platform? See our migration process.

What you get

A fast, maintainable codebase in your own GitHub, hosting you control, a content workflow that fits your team, and documentation clear enough that your developers can extend it without us.