Get found in search and cited by AI

Two kinds of search, one foundation

Buyers now research in two places. They still search Google, and they increasingly ask ChatGPT, Perplexity or Gemini for a shortlist. The good news is that the work overlaps heavily: a site that is easy to crawl, clearly structured and full of specific, expert answers does well in both.

What differs is the emphasis. Search engines reward relevance and authority. AI assistants also need to understand who you are, trust that your content is accurate, and be able to quote a passage that answers the question directly. That shifts more weight onto structured data, clear entity signals and the way each page is written.

What we work on

Technical foundation. We fix what stops pages from being crawled, indexed or understood: duplicate URLs, missing canonicals, redirect chains, orphaned pages, slow templates, thin metadata. Where we build the site, this is handled from day one. Where we did not, we fix it directly in your CMS or give your developers exact changes.

Entity and schema. Your Organization, services, people, articles and FAQs are described in linked structured data, with sameAs links to the profiles that prove you are a real business. This is the layer AI assistants rely on to connect your brand name to what you actually do.

Answer-ready pages. Each important page opens with a clear, quotable answer to the question it targets, then backs it up. Headings match the questions buyers ask. FAQs answer real objections rather than padding.

AI crawler access. Many sites accidentally block the crawlers that power AI search. We set a deliberate robots policy, publish an llms.txt summary of the site, and make sure the two do not contradict each other.

Content strategy. We map the questions your buyers ask at each stage, group them into topic hubs, and prioritise by commercial intent. Then we produce briefs or full articles with input from the people who know your product.

How we measure it

Rankings alone are a vanity metric. We set up Search Console, GA4 and conversion events so every report connects search visibility to the thing you care about: demo requests, signups or qualified enquiries. For AEO, we track which prompts mention you and which pages get cited.

Pairs well with

Moving platforms? Our migration process protects the rankings you already have. Getting traffic but not enough enquiries? CRO and experimentation turns more of it into pipeline.